Today, there is more information about people – their interests, their demographic information, their families and connections, and much more, at the tip of our fingers thanks to social media. From Facebook to Twitter to LinkedIn you can learn an awful lot about a person or organization. As fundraisers it brings us to a conundrum – how do we use this information ethically in our own fundraising efforts?
Much of this information is what you can get from a prospect researcher. It is public, although individuals do not always realize what they are posting is going out to the public instead of to a small group on a platform. A great example of this is Mark Zuckerberg’s sister’s posting of a family photo on Facebook.
Social media policies within your own organization can help you navigate the ethical of using social media. So can following codes of ethics like the Grant Professionals Association’s Code of Ethics and or the AFP Code of Ethics. You can use this simple Social Media Policy and Plan Workbook from J. Miller and Associates, Inc. to get started on a social media policy and plan.
Without ethics we don’t have trust. Without trust a potential donor will not be willing to make a gift to us.
What have been some of the ethical scenarios that you have faced in your own fundraising? Let us know in the comments.
Latest posts by Dave Tinker (see all)
- TRUST ME - September 27, 2016
- Ethical Use of Social Media Means Better Fundraising Results - November 30, 2015